Key Accountabilities

Develop effective digital performance strategies & media plans
Creating digital performance campaigns across various platforms
Crafting digital target audience structures according to brand personas
Responsible for clients’ digital performance growth strategies
Planning & executing different types of campaigns across multiple platforms
Optimize running campaigns and ensure campaigns efficacy
Achieving the essential campaign KPIs according to the approved media plan while ensuring maximizing the ROAS
Analyzing campaigns performance through weekly & monthly reports
Analyze data and make use of the digital insights
Maintaining a discipline of testing, research, analysis, and data-driven decisions
Analyzing the competitive landscape
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
Cooperate with relevant departments to ensure the best approach to achieve business goals.
Keeping up to date with the latest digital performance based technologies

Job Holder Requirements

Education: University Degree
Experience & knowledge: At least 5 years of agency experience
Core competencies /skills: Strong digital performance knowledge, Ability to prioritize, multi-task efficiently and respond to ongoing requests in a timely manner, Proven ability to collaborate across the different departments to implement processes and achieve required results