August 30, 2023 aelakkad

Senior Media Buyer

Key Accountabilities

  • Develop effective digital performance strategies & media plans
  • Creating digital performance campaigns across various platforms
  • Crafting digital target audience structures according to brand personas
  • Responsible for clients’ digital performance growth strategies
  • Planning & executing different types of campaigns across multiple platforms
  • Optimize running campaigns and ensure campaigns efficacy
  • Achieving the essential campaign KPIs according to the approved media plan while ensuring maximizing the ROAS
  • Analyzing campaigns performance through weekly & monthly reports
  • Analyze data and make use of the digital insights
  • Maintaining a discipline of testing, research, analysis, and data-driven decisions
  • Analyzing the competitive landscape
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
  • Cooperate with relevant departments to ensure the best approach to achieve business goals.
  • Keeping up to date with the latest digital performance based technologies

Job Holder Requirements

  • Education:  University Degree
  • Experience & knowledge:  At least 5 years of agency experience
  • Core competencies /skills:  Strong digital performance knowledge, Ability to prioritize, multi-task efficiently and respond to ongoing requests in a timely manner, Proven ability to collaborate across the different departments to implement processes and achieve required results
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