18 Plus
Showcasing 18 Plus Cosmetics, one of the rising beauty brands among young consumers in the MENA region, through a vibrant, playful, and trend-driven creative direction. By emphasizing the brand’s unique formula and commitment to international quality standards, we elevated its credibility and appeal. Through strategic and contemporary visual tactics, we strengthened its connection with today’s beauty-savvy youth and reintroduced 18 Plus Cosmetics to the forefront of the modern cosmetics market.
Creative Concept
We crafted a vibrant and contemporary creative direction to elevate 18 Plus Cosmetics in the highly competitive beauty market. Our primary objective was to position the brand as a youthful, trend-driven, and results-focused choice that resonates deeply with today’s beauty-savvy consumers. While introducing a refreshed visual identity and communication style, we ensured the brand’s core attributes—unique formulas, international standards, and reliable performance—remained central across every touchpoint.
Through integrated campaigns and engaging content, we built a cohesive narrative that consistently highlighted 18 Plus Cosmetics’ promise of effective, high-quality beauty solutions designed to empower and inspire the new generation.