Care Dr. Clean
Showcasing Care Dr. Clean, one of the most rapidly emerging hygiene and antibacterial soap brands in the MENA region, through a clean, bold, and protection-driven creative direction. By emphasizing its powerful germ-protection formula, clinical credibility, and everyday family safety, we strengthened the brand’s authority in the highly competitive personal care market. Through strategic visual storytelling, we positioned Care Dr. Clean as a trusted, high-performance hygiene essential that confidently competes with category leaders and earns a place in every household.
Creative Concept
We crafted a bold and clinically driven creative direction to strengthen Care Dr. Clean’s presence in the highly competitive hygiene and antibacterial soap market. Our primary objective was to position the brand as a modern, trustworthy, and protection-focused choice that truly connects with today’s health-conscious consumers. While introducing a refreshed visual identity and communication style, we ensured the brand’s core attributes—advanced germ protection, clinical efficacy, and everyday family safety—remained central across every touchpoint.
Through integrated campaigns and engaging content, we built a cohesive narrative that consistently reinforced Care Dr. Clean’s promise of delivering powerful protection, superior cleanliness, and reliable hygiene solutions for every household.