Leche
Showcasing Leche, a newly launched cosmetics and skincare brand entering the Egyptian market, through a fresh, minimal, and ingredient-led creative direction. By emphasizing the brand’s clean formulas, skin-loving ingredients, and commitment to high-quality standards, we introduced Leche with a strong sense of credibility and modern appeal. Through strategic and contemporary visual tactics, we built an engaging brand presence that resonates with today’s beauty-savvy consumers and positioned Leche as a promising new contender at the forefront of Egypt’s evolving beauty and skincare landscape.
Creative Concept
We crafted a fresh and modern creative direction to introduce Leche as a promising new beauty and skincare brand in the Egyptian market. Our primary objective was to position the brand as a clean, minimalist, and ingredient-focused choice that resonates deeply with today’s skincare-conscious consumers. While developing the brand’s visual identity and communication style, we ensured its core attributes—gentle formulas, high-quality ingredients, and dependable performance—remained central across every touchpoint.
Through integrated campaigns and engaging content, we built a cohesive narrative that consistently highlighted Leche’s promise of delivering effective, skin-loving products designed to nurture, enhance, and simplify everyday beauty routines.