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VIVO

Showcasing VIVO, one of the most dynamic and fast-advancing mobile brands in the MENA region, through a fresh, youthful, and trend-driven creative direction. By applying strategic and contemporary visual tactics, we strengthened the brand’s appeal, amplified its relevance among today’s young digital consumers, and reintroduced VIVO to the forefront of the competitive smartphone market.

Creative Concept

We crafted a bold and dynamic creative direction to strengthen Shocks Potato’s position in the highly competitive snack food market. Our primary objective was to present the brand as a modern, energetic, and flavor-driven choice that truly connects with today’s fast-moving consumers. While introducing a refreshed visual identity and communication style, we ensured the brand’s core attributes—crunch, taste, and fun—remained central across every touchpoint.
Through integrated campaigns and engaging content, we built a cohesive narrative that consistently reinforced Shocks Potato’s promise of delivering bold flavors, irresistible crunch, and an exciting snacking experience for all.

Art Direction

We crafted a series of bold and vibrant Art Directions that capture the energetic spirit of the Shocks Potato brand. By blending dynamic photography with striking graphic elements, we developed a distinctive visual language that amplifies the message behind each concept. The resulting Art Directions deliver a fresh, contemporary twist that resonates with today’s consumers and clearly differentiates the brand within the competitive snack market.

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