Our focus when designing the concept for Adva was to showcase the simplicity of the process. With Adva, users can easily access whatever they need. Our concept positions Adva as a lifestyle application and an assisting buddy that users can turn to when they need to make significant payments.

The art direction used for Adva Egypt showcases the benefits and features of the App; the chosen background colors are extracted from the app’s logo and color scheme to create a contrast with the objects in the foreground. We used a 3D style and a glossy finish to make the visuals look modern and appealing. We also used different props to illustrate the app’s functions and advantages.