Behind this project was a detailed and innovative creative plan with the goal of enticing individuals who enjoy barbecue and oriental cuisine. The objective of the concept was to authentically convey the restaurant experience through advertising, encouraging viewers to feel compelled to visit and immerse themselves in the atmosphere.

In order to effectively showcase the details and unmatched quality of the dishes, we utilized photography as our main art direction. By doing so, we were able to capture and highlight every aspect of authentic oriental cuisine, thereby showing customers the truly immersive and unparalleled dining experience they will get to live.