The Bioderma Sensibio Line advertising campaign approach specifically targeted women with sensitive skin. The campaign’s rationale was to connect with consumers on an emotional level and did so by highlighting the beauty of nature. The approach was gentle and delicate, promoting a sense of goodness.
For this Art Direction, our creative approach involved utilizing the double exposure technique, which entailed skillfully blending our products with nature to achieve a more authentic and tangible vibe. By seamlessly integrating these two distinct elements, we were able to produce a more visually compelling and appealing final piece.