Fitaihi Jewelry
Showcasing Fitaihi, one of Saudi Arabia’s most iconic heritage jewelry houses with over a century of craftsmanship, through an elegant, timeless, and exquisitely refined creative direction. By highlighting the brand’s legacy of artisanal excellence and its commitment to international luxury standards, we elevated its prestige and desirability. Through strategic and contemporary visual tactics, we strengthened its connection with today’s discerning consumers and reintroduced Fitaihi to the forefront of the high-end jewelry market—where heritage, artistry, and modern sophistication come together.
Creative Concept
We crafted an elegant and timeless creative direction to elevate Fitaihi in the competitive world of high-end jewelry. Our primary objective was to position the brand as a symbol of refined luxury, heritage craftsmanship, and modern sophistication that resonates deeply with today’s discerning consumers. While introducing a refreshed visual identity and communication style, we ensured the brand’s core attributes—over a century of artisanal excellence, premium materials, and meticulous design—remained central across every touchpoint.
Through integrated campaigns and captivating content, we built a cohesive narrative that consistently highlighted Fitaihi’s promise of delivering exquisite, high-quality jewelry pieces designed to celebrate individuality, elevate personal style, and honor a legacy of Saudi elegance.