The creative concept behind our work for NAGEH is to position the brand as a leader in the textile industry, offering high-quality and fashionable products for home decor. The creative concept uses a variety of ideas that showcase the different products and collections of NAGEH, such as curtains, pillows, bed sheets, rugs, and more.
We use a sophisticated and elegant art direction that showcases the quality and style of NAGEH’s textile products. The visuals use a color scheme, which creates a sense of harmony and calmness. We aim to generate interest in the fabric. Therefore, the art team used a simple and minimalist layout, focusing on the product itself and its look and feel in homes.